Monica Torero
Native New Yorker, M.A. graduate, and lover of all things pertaining to globalization, hybrid identities, diasporas, and media analysis.
Work Experience
Horizon Media
Junior Data Analyst, Media Operations
April 2017 - April 2018
Rubenstein Communications
Tribeca Film Festival Intern
February 2017 - March 2018
Havas Worldwide
Global Communications Intern
March 2016 - September 2016
MAO Public Relations
Showroom Intern
June 2014 - September 2014
NYU Steinhardt School of Culture, Education, and Human Development
Graduate Research Assistant
March 2014 - June 2014
• Ensured that the digital teams were following an agency-wide naming convention structure in order to properly input and categorize information within Horizon’s data warehouse for future reporting purposes.
• Analyzed and flagged data related errors through weekly exception reports.
• Liaised with the digital, business intelligence, and analytics teams on a daily basis in order to troubleshoot and remedy errors found within data sets.
• Curated, formatted, and distributed a monthly newsletter that focuses on internal projects and external industry trends.
• Created memos, compiled press clippings, and drafted press breaks for the Tribeca Film Festival team at Rubenstein Communications.
• Executed organic and paid social media campaigns across Havas’s Facebook, Twitter, LinkedIn, and Instagram accounts.
• Created press coverage and social media analytics reports.
• Drafted a weekly newsletter and occasional blog posts for The Mag.
• Created visual content for blog posts, mailers, newsletters and various global communications initiatives (Cannes Lions, SXSW).
• Maintained Havas’s PR contact list and global website on a daily basis.
• Prepared sample pulls for celebrity events and photo shoots.
• Sent emails to fashion stylists and magazine editors regarding sample tracking and returns.
• Conducted secondary research and organized Nielsen data regarding Spanish language television shows across seven U.S. networks (Azteca América, Estrella TV, MundoFox, Telemundo, UniMás, Univisión, and V-me) for the 2014 Obitel project.
• M.A. - Media, Culture, and Communication
Specialization in Global and Transcultural Communication
Education
NYU Steinhardt School of Culture, Education, and Human Development
Saint Francis College
• B.A. - Communications
Double Concentration in Film/Television Production and Advertising/Public Relations
September 2009 - May 2013
September 2013 - May 2015
Carat USA
Associate, Insights
August 2018 - Present
• Provide Insights support for Pfizer DTC planning teams.
• Conduct media research to help improve marketing plans, understand consumer behavior, and measure campaign effectiveness.
• Assist in the development of POVs for new and existing research resources in terms of quality, reliability, methodology, and ease of use.
• Create audience targets utilizing syndicated survey data in Telmar.
• Pull competitive data sets via Nielsen Ad Intel.
• Assisted/co-presented thought leadership work pertaining to current media landscape and generational insights.
Want to Chat? Feel Free to Reach Out.
email: monica.torero@gmail.com